🌱 India's Longevity Advocacy Movement

Your Workforce
Will Live Longer.
Is It Ready?

The HA Foundation partners with forward-thinking organisations to embed longevity awareness and healthy aging culture — starting today, at the workplace.

Partner With Us Discover the HA Index
319M
Indians over 60 by 2050
2050
India's aging inflection
5
Pillars of Healthy Aging

India's Longevity Moment Is Now

By 2050, one in five Indians will be over 60. Yet most employees reach their senior years financially unprepared, socially disconnected, and physically depleted. The workplace is where we can change that.

73%
of Indian employees lack a longevity financial plan
2×
faster aging pace vs. global average
40+
years of working life — yet aging is never discussed at work
The Wake-Up Call

Watch What Happens
When No One Prepares

This is the journey of a typical Indian employee — talented, hardworking, and completely unprepared for the decades ahead. It is happening right now, inside your organisation.

Hover each milestone to explore
⚠ Without Preparation vs ✓ With HA Foundation
25
Age 25
Career Begins
⚠ Without PreparationNo thought given to retirement. "I'm too young." Health, finances and purpose all taken for granted.
✓ With HA FoundationLongevity awareness begins. Small financial habits, wellness routines and a sense of purpose start forming early.
35
Age 35
Peak Earnings
⚠ Without PreparationIncome rises but spending follows. No longevity plan. First signs of lifestyle disease ignored. Work has become identity.
✓ With HA FoundationFinancial resilience plan in place. Cognitive habits reinforced. Social networks intentionally built beyond the workplace.
45
Age 45
The Inflection
⚠ Without PreparationHealth costs spike. Savings feel inadequate. A creeping anxiety: "What happens when I stop working?"
✓ With HA FoundationPortfolio reviewed. Preventive health in routine. Purpose beyond job title already explored. Calm, not anxious.
55
Age 55
Final Stretch
⚠ Without PreparationPanic sets in. Too late to build enough corpus. Social circle shrinking. Health declining. No post-work identity in sight.
✓ With HA FoundationTransition plan ready. Community strong. Mentoring the next generation. Retirement feels like an opening, not an ending.
65+
Age 65+
Retirement
⚠ Without PreparationFinancial stress. Isolation. Cognitive decline accelerates. Dependent on family. The gap is now permanent.
✓ With HA FoundationFinancially secure. Socially engaged. Mentally sharp. Contributing to community. Living with dignity.
⏰

By the time most employees realise they weren't ready — it is too late to go back. The average Indian employee spends 35+ years at work and fewer than 3 months preparing for what comes after. Your organisation can change that — starting today.

Our Measurement Tool

Introducing the HA Index

A self-assessment framework that measures where your employees stand on longevity awareness — and maps the path to readiness.

HA Index — Score Distribution (1–5 Scale)
1
2
3
4
5
UnawareEmergingAwarePreparedThriving
Low PreparednessHigh Preparedness
1

Measure — Run the HA Index Survey

Employees self-assess across 5 longevity pillars on a 1–5 scale. Anonymous, 15-minute digital survey deployed org-wide.

2

Understand — Analyse Strengths & Gaps

Receive a rich organisational dashboard with department-wise scores, risk areas, and peer benchmarks.

3

Act — Design Targeted Interventions

Our team co-creates a Longevity Roadmap — workshops and programs tailored to your workforce's gaps.

The Framework

5 Pillars of Healthy Aging

Every HA Index assessment and intervention maps across these five dimensions of longevity.

💰
Financial Resilience
Planning for 25+ post-retirement years, healthcare costs and wealth preservation.
🧠
Cognitive Vitality & Learning
Keeping the mind sharp and curious through intentional lifelong habits.
🎯
Purpose & Contribution
Finding meaning beyond job titles — staying relevant at every life stage.
🌿
Healthspan & Wellness
Physical vitality and lifestyle choices that extend quality of life.
🤝
Social Connection
Community ties that sustain mental health and joy across decades.
Ways to Partner

Two Ways Your Company
Can Engage

Whether you want to start with measurement or jump straight to transformation — we have a path for you.

📊 Measure

Run the HA Index Across Your Organisation

Understand exactly where your workforce stands on longevity awareness. Get data, insights and a strategic roadmap — all in one.

  • Organisation-wide digital survey (1,000+ employees)
  • Individual + team-level HA Index scores
  • Benchmarking against industry peers
  • Executive dashboard with gap analysis
  • Customised Longevity Readiness Report
🌱 Sensitise

Run Longevity Awareness Programs for Employees

Equip your people with the knowledge, tools and mindset to navigate a longer life with confidence — at work and beyond.

  • Expert-led workshops across all 5 pillars
  • Flagship Longevity Masterclass (half-day)
  • Ongoing learning cohorts and mentoring circles
  • Finance, wellness, purpose and community modules
  • Manager toolkit for longevity-conscious leadership
Why It Works for You

What Your Organisation Gains

💼

Future-Ready Workforce

Employees who plan ahead are more focused, productive and resilient — today and tomorrow.

🔁

Higher Retention & Loyalty

When companies invest in people's whole lives, employees invest back.

🏆

Stronger Employer Brand

Lead the longevity conversation and attract purpose-driven talent.

📈

Improved Wellbeing Scores

Longevity programs address root causes of burnout that standard wellness misses.

🌍

Measurable ESG Impact

Longevity advocacy scores on social impact metrics — a differentiator for ESG reporting.

🧬

Sustainable Longevity Culture

Build systemic longevity culture embedded in HR strategy — beyond annual health days.

Engagement Programs

Choose Your Longevity Journey

Tailored programs for organisations at every stage of the longevity readiness journey.

Starter

HA Index Assessment

The perfect first step — understand where your workforce stands before designing any intervention.
  • ✓ HA Index survey for up to 500 employees
  • ✓ Individual and aggregate scores
  • ✓ Executive summary report
  • ✓ 1-hour debrief session
  • ✓ Recommendations roadmap
Get Started
Most Popular
Transform

Longevity Readiness Program

Measure + Act. Full assessment followed by a tailored employee sensitisation program.
  • ✓ Everything in Starter
  • ✓ 3-month employee learning program
  • ✓ Workshops across all 5 pillars
  • ✓ Flagship Longevity Masterclass
  • ✓ Manager and leader toolkit
  • ✓ Quarterly impact reporting
Partner With Us
Enterprise

Longevity Culture Embed

A year-long partnership to embed longevity readiness as a core part of your employer brand.
  • ✓ Everything in Transform
  • ✓ Annual HA Index tracking
  • ✓ Bespoke content and campaigns
  • ✓ Mentoring and community cohorts
  • ✓ Policy advisory support
  • ✓ Dedicated HA Foundation advisor
Talk to Us
"Healthy Aging is not a retirement concern — it is a career-long journey. The most impactful thing an organisation can do is start the conversation early."
— HA Foundation, Bangalore, India

Ready to Build a Longevity-Friendly Workplace?

Join the growing movement of Indian organisations investing in their people's longest and healthiest years.

Email Us to Partner 📞 7200010256

🌐 thehafoundation.com  |  📍 Bangalore, India